In partnership with Galerie Joseph, we conceptualized the first fair dedicated to comics. In a multiple sectors' milieu and infinitely different aspirations, the main challenge for the graphic identity was to appeal to everyone, visitors and exhibitors alike. After a considerable amount of research, we returned to the essence of this art form, and to the beginning: exchange. The bubble in comics is the element that binds all the artists together, as well as the public. It's present in every album, from traditional comics to the most modern works. It therefore seemed obvious to us that all the graphic work should revolve around this: a bubble for visitors and one for exhibitors. A typography between legibility and calligraphy... The graphic identity is strong, imposing and recognizable. It's an attractive proposition, designed to grab everyone's attention.