Madame Polare Atelier (MPA) is an art direction & design agency based in Paris founded by Giacomo Troncon, architect & designer and Pauline Baert, designer & photographer. Since 2013, we thrive on solving complex problems for clients through simplicity, innovation, and visual power. What sets us apart from other design firms is work driven by non-traditional thinking and multidisciplinary expertise.
Art Direction : Pauline Baert, Giacomo Troncon
Strategy Direction : Olivier Auquier (GA&F), Anne Orieux
Graphic Design : Lorenzo Sartorello, Chloé Pestel, Julie Legal
Video Direction : Gianluca Miotto
We create impactful brand identities and all encompassing communications that service companies big and small. We make work that feels good and effortless by putting freedom and curiosity at the core of our studio.
As your design partners, we understand what it takes to transform ideas into products and products into businesses. For years, we’ve helped launch diverse projects, taking the time to guide our clients through the process even after the design has been finalized.
We’re dedicated to 3D, animation, illustration and typography. Our strengths include character design, installations, patterns and icons.
We work with cultural world (luxury, fashion, art, music...), with independent projects, with small companies and multi-national brands. We listen, we think, we design, we write, we style and direct, we produce, and most importantly, we deliver.
We produce aesthetically beautiful and commercially saleable images, through creative styling and awesome products, food and drink photography.
We create ads, commercial videos, TVC, branded content, music of any scale or budget.
Our work embodies the intersection of design, technology, content, and marketing. We are obsessively focused on helping organizations achieve business goals using the digital space. We design and build websites to impact sales, advocacy, and lead generation.
we have worked for
Alexandre Chocolatier (Switzerland)
Art & Lumière
Bourgogne Tribal Show
Bruno Brette Luthier
Capannina Beach Jesolo Lido (Italy)
Comune di Treviso (Italy)
Cosmetique Payot Paris
Feltre Jazz 2015
Festival Jazz d’Aubervilliers
Fondation Louis Vuitton
Galerie Joseph Paris
Gus Adler & Filles
Institut International de Cancérologie de Paris
Julien des Monstiers
Mairie de Villemur-sur-Tarn
Ministère de la Culture
Musée du quai Branly – Jacques Chirac
Musée de la Grande Guerre de Meaux
Regione Veneto (Italy)
Roberto Gobbo Architetti (Italy)
Roberto's Winds NYC
San Francisco Tribal & Textile Art Fair
Scout Shop (Italy)
Solar Music Paris
The Coach Challenge
Value for Good GmbH
Venice Biennale of Art and Architecture