Madame Polare Atelier (MPA) is an art direction & design agency based in Paris founded by Giacomo Troncon, architect & designer and Pauline Baert, designer & photographer. Since 2013, we thrive on solving complex problems for clients through simplicity, innovation, and visual power. What sets us apart from other design firms is work driven by non-traditional thinking and multidisciplinary expertise.

Art Direction : Pauline Baert, Giacomo Troncon
Designers : Alice Besson-Léaud, Lorenzo Sartorello, Zoé Wider
Video Direction : Gianluca Miotto

art direction

We create impactful brand identities and all encompassing communications that service companies big and small. We make work that feels good and effortless by putting freedom and curiosity at the core of our studio.

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design

As your design partners, we understand what it takes to transform ideas into products and products into businesses. For years, we’ve helped launch diverse projects, taking the time to guide our clients through the process even after the design has been finalized.

illustration

We’re dedicated to 3D, animation, illustration and typography. Our strengths include character design, installations, patterns and icons.

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books

We work with cultural world (luxury, fashion, art, music...), with independent projects, with small companies and multi-national brands. We listen, we think, we design, we write, we style and direct, we produce, and most importantly, we deliver.

photography

We produce aesthetically beautiful and commercially saleable images, through creative styling and awesome products, food and drink photography.

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video

video

We create ads, commercial videos, TVC, branded content, music of any scale or budget.

webdesign ux/ui

Our work embodies the intersection of design, technology, content, and marketing. We are obsessively focused on helping organizations achieve business goals using the digital space. We design and build websites to impact sales, advocacy, and lead generation.

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we have worked for

Alexandre Chocolatier (Switzerland)
Art & Lumière
Audi
BHR Hotels
Bail Art
Beurk Magazine
Bourgogne Tribal Show
Bruno Brette Luthier
Capannina Beach Jesolo Lido (Italy)
Chocolaterie Servant
Comune di Treviso (Italy)
Cosmetique Payot Paris
Deserve Mi
Ducati Motors
Feltre Jazz 2015
Festival Jazz d’Aubervilliers

Fondation Louis Vuitton
Fondation Ricard
Foucade Paris
Galerie Joseph Paris
Gayté Lyrique
Gus Adler & Filles
Institut International de Cancérologie de Paris
Julien des Monstiers
Lamborghini
laRinascente Milano
Mairie d’Aubervilliers
Mairie de Villemur-sur-Tarn
Maison Toussaint
Mercedes-Benz
Ministère de la Culture
MTV

Musée du quai Branly – Jacques Chirac
Persol Sunglasses
Planète Publique
Planète Citoyenne
Regione Veneto (Italy)
Roberto Gobbo Architetti (Italy)
Roberto's Winds NYC
San Francisco Tribal & Textile Art Fair
Scout Shop (Italy)
Solar Music Paris
Sushi Shop
The Coach Challenge
UNESCO
Value for Good GmbH
Venice Biennale of Art and Architecture
WRA Architectes
Zoogami Beer

our partners

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