Musée
de
la
Grande
Guerre
“10
ans
de
Dons”

Client

MuséedelaGrandeGuerre

Secteur

ArtsetCulture

Année

2021

Mission

In2021,theMPAagencybegananew4-yearcollaborationwiththeMuséedelaGrandeGuerre(MGG).Theaimoftheconsultationwastorespondtoseveralphases,firstlytheredesignofthegraphicidentity,andsecondlythecreationofcommunicationmedia.Forthisfirstphase,westudiedtheMGG'svisualidentity.Asthemuseumalreadyhadaverystrongbrandpositioning,andacentralposition:theuniversalreferenceontheGreatWarinFranceandabroad,MPAhadtodevelopthelogowithfinesseandelegance,withoutlosingthealreadyestablishedreputation.