Coach
Challenge

Client

GusAdler&Filles

Secteur

SportsetLoisirs

Année

2018

Mission

CoachChallengeisanewconceptintennistournamentswhich,forthefirsttime,enablesamateurplayerstobecoachedinrealtimebytheircoach.Eachelementofthegraphicidentityreferstothefundamentalsoftennis:thechromaticrangeevolveswiththeseasonsandthedifferentplayingsurfaces,thebounceoftheballisevokedattheheartofthelogo'stypography,whiletheancillarysymbolsrefertotheverynatureoftheevent-thetournamentcup,thewinningcoach'scrown,theplayer'sracket.Thegraphicidentityreflectsameticulousattentiontoproportion:thecurvesoftheballfitintoallthevolumesofthetypographyandiconography.