Animation
Justement

Client

Justement

Secteur

DesignetIndustriescréatives

Année

2022

Mission

Aftermeetingoneofthefounders,MPAbegancollaboratingwiththemonvariousprojects.Thefirstoftheseissignificantandemblematic,asitconcernstheveryessenceofthecompany:theanimationofitsvaluesandobjectives.Forthismission,MPAcreatedanddevelopedananimationbasedonatextwrittenbyPascalGrégoire.Startingwiththekeywords,wedevelopedideasandlookedfordifferentwaysofrepresentingthem.Wethendeployedtheartisticdirectionaroundthegraphicidentityandtheanimationofathread,buildingastory,apoem,toevokethewordsbutalsothecompany'ssignature:asimpleline,clearideas.Thisfirstprojectwasbeforethere-brandingwemadein2023.