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Forthecorporates'graphicidentity,weoptedforasimple,effectivestylethatreflectstheelementsofcorporatelife.Theconceptofthecirculareconomyiscentraltothecomposition,bothtypographicallyandpictographically,representedbythetwoconcentricallymovingarrows.Thecomputergraphicsarecounterbalancedbyillustrationsthatgivepridetopeople,natureofcourse,butalsothecity.Ifwetendtoassociatetheenvironmentwiththecountryside,it'sinurbancentersthattheecologicaltransitionistakingplace.Thecurrenthealthcrisishasblurredtheboundariesbetweentownandcountrysideinthecorporateworldandinthewaywework.Thecolorpaletteoscillatesbetweenyellow,greenandviolet.Yellowevokesenergy,particularlylight,whichisitsmostvisiblecomponent.Thevariousshadesofgreensoftenthewhole,andofcourserefertothemanyculturalrepresentationsassociatedwiththiscolor.Violetevokesnightandthechangingseasons,andextendstherangeofgraphicvariations.Atimelyplayonopacitycreatescontrastanddynamism.Thelowerandupperthirdsoftheimagecanbeusedtoinsertinformationaccordingtotheusemadeofthemedia.Theregion'sgraphicidentityhasalsobeenretained(logoinupperleftcornerandmottoinlowerleftcorner).