Un crush, un moment
Client
LaDéfense
Sector
PublicSector&Institutions
Year
2025
Mission
In2025,wedevelopedaneventcampaignforParisLaDéfenseaimedatrefreshingthedistrict’simageforValentine’sDay.Designedforresidents,workers,andvisitors,theconceptisbuiltaroundathree-partnarrative(encounter,ascent,andflight)capturingemotionsandsharedmoments.Theartdirection,featuringvibrantfuchsiapinkandyellowtones,deliberatelycontrastswiththearea’smineralenvironmenttocreatestrongvisualimpact.Deployedacrossurbandisplays,DOOH,digitalformats,andprintmaterials,thecampaigndeliversacohesiveandimmersiveexperience.Thetagline“Acrush,amoment,liveitatParisLaDéfense”reinforcesthisengagingandemotionallydrivenvisualstorytelling.
Services
Communication planning
Visual identity
Graphic design
Illustration and infographics
Campaign visuals
Art direction
Creative direction
Communication planning
Visual identity
Graphic design
Illustration and infographics
Campaign visuals
Art direction
Creative direction
Communication planning
Visual identity
Graphic design
Illustration and infographics
Campaign visuals
Art direction
Creative direction
