Opus Art Fair 2024
Client
GusAdler&Filles
Sector
Entertainment&Events
Year
2024
Mission
OpusAncientArtsfollowsinthefootstepsofmajorfairsdedicatedtoancientartandmarksanewhighlightontheculturalcalendarfordealers,institutions,andcollectors.Everyelementofthebrandidentitycontributestothenarrativeofthiscomplexandmysticalevent,andthelinessymbolizethedistortionofspaceandtimeonmultiplescales.Opusisanantiqueartfairrootedinacontemporarypalimpsest.
Services
OpusArtFair2024
LOGO
Wedesignedeveryaspectofthisevent:positioning,artisticdirection,logisticsplanning,vendorcoordination,communications,andexhibitorsupport.Thisintegratedapproachallowedustoensureastrongalignmentbetweenformandcontent,managingeverystageoftheprocess—fromtheinitialconcepttothevisitor’sexperience.
OpusArtFair2024
EDITION
ThevisualstyleofOpus,developedinourstudio,drawsinspirationfromarchaeologyandancientdepictions,offeringacontemporaryinterpretationofthem.Softlines,timelesstypography,andamineral-inspiredcolorpalette:everythingevokesthepassageoftime,asifdifferenteraswerelayeredoneuponanother.Eachelementcontributestoreinforcingthisatmosphere,blendingmystery,knowledge,andelegance.
OpusArtFair2024
EXHIBITION
Forthespecialexhibitiondedicatedtoancientart,whichbroughttogetheraselectionofinternationalgalleriesspecializinginantiquities,wesupportedtheeventbydesigningthesignageforthevariousspaces,therebyhelpingtoguidevisitorsthroughtheexhibitionandreinforcetheevent’svisualidentity.Conceivedasanintimatesalon,thisexhibitionoffersanimmersivejourneythroughthegreatcivilizations:fromancientEgypttotheGreco-Romanworld,viatheNearEastandpre-Columbiancultures,highlightingtherichnessanddiversityoftheworld’sartisticheritage.
