Opus Art Fair 2022
Client
GusAdler&Filles
Sector
Entertainment&Events
Year
2022
Mission
OpusAncientArtsfollowsinthefootstepsofthemajorfairsdevotedtoancientartandrepresentsanewhighlightintheculturalcalendarofdealers,institutionsandcollectors.Eachelementofthechartercontributestothestorytellingofthiscomplexandmysticalevent,andthelinesrepresentthedistortionofspaceandtimeonseveralscales.Opusisanancientartfairsetinacontemporarypalimpsest.
Services
OpusArtFair2022
LOGO
Wedesignedthiseventinitsentirety:positioning,artisticdirection,logisticsplanning,providercoordination,communicationandexhibitorsupport.Thisintegratedapproachhasallowedustocreateastrongcoherencebetweencontentandform,masteringeverystageofthechain,fromtheideatotheexperiencelivedbythevisitor.
OPUSArtFair2022
WEB
Drivenbyadesiretoreinterpretthecodesofthistypeofevent,Opusisatthecrossroadsofarchaeology,collection,arthistoryandacontemporaryapproachtoeventdesign.
OpusArtFair2022
EDITION
ThevisualuniverseofOpus,developedinourstudio,isinspiredbyarchaeologyandancientrepresentations,givingthemacontemporaryreading.Softlines,timelesstypographies,mineralpalette:everythingevokesthedeformationoftime,asiftheerasweresuperimposed.Eachsupporthelpstoreinforcethisatmosphere,betweenmystery,knowledgeandelegance.
OpusArtFair2022
EXHIBITION
Forthetemporaryexhibitiondedicatedtoancientarts,whichbroughttogetheracuratedselectionofinternationalgalleriesspecializinginantiquities,wesupportedtheeventbydesigningthesignageforthevariousspaces,helpingtostructurethevisitorexperienceandreinforcetheevent’svisualidentity.Conceivedasanintimatefair,itoffersanimmersivejourneythroughmajorcivilizations:fromancientEgypttotheGreco-Romanworld,viatheNearEastandpre-Columbiancultures,highlightingtherichnessanddiversityoftheworld’sartisticheritage.
