Logement
digne

Client

EurométropoleStrasbourg

Sector

PublicSector&Institutions

Year

2025

Mission

FortheEurométropoleofStrasbourg,wedesignedacampaigntoraiseawarenessaboutsubstandardhousingandguidepropertyownerstowardavailablesupportschemes.Theconceptcombinestwocomplementaryapproaches. ThefirstisbuiltaroundtheJengametaphor:justlikeatowerbecomesunstablewhenablockismissing,ahomeweakenswhenissuessuchasdampness,insulation,orsafetyareleftunresolved.Thissimpleanduniversalimagemakesdeteriorationimmediatelyunderstandable. Theseconddrawsonastronglocalsymbol:atraditionalAlsatiancupdecoratedwithstorks.Crackedandfragile,itrepresentsadegradedhomeandhighlightstheimpactofpoorhousingoneverydaylife,creatingamoreemotionalandlocallyrootedconnection. Rolledoutacrossoutdoor,print,anddigitalformats,thecampaignemphasizesclarityandpedagogy.Taglinessuchas“Decenthousing,adecentlife”and“Makethishomefittolivein,”combinedwithintegratedQRcodes,directaudiencestorelevantresourcesandencourageaction.

Services

Communication planning
Graphic design
Visual identity
Campaign visuals
Illustration and infographics
Art direction
Creative direction
Color and typography
Communication planning
Graphic design
Visual identity
Campaign visuals
Illustration and infographics
Art direction
Creative direction
Color and typography
Communication planning
Graphic design
Visual identity
Campaign visuals
Illustration and infographics
Art direction
Creative direction
Color and typography
Madamepolare Project's Media
Madamepolare Project's Media
Madamepolare Project's Media
Madamepolare Project's Media
Madamepolare Project's Media
Madamepolare Project's Media
Madamepolare Project's Media
Madamepolare Project's Media