Le futur s'entracine ici
Mission
In2025,wedesignedamulti-channelurbancampaignforParisLaDéfensecenteredonitsfuturepark.Aimedatusersandlocalresidents,itturnedtheconstructionsiteintoatoolfordialogueandengagement.Thekeyvisual,aplant-inspiredgradientfromearthtosky,expressedtheproject’secologicalandpoeticambition,supportedbytheunifyingtagline“Thefuturetakesroothere.”Thecampaignwasdeployedacrossthesitebase,accessiblehoardings,andvariousprintanddigitalformats,incorporatingQRcodesandlayeredinformation.Ouraddedvalue:asensitiveandclearartdirectioncombiningreadability,accessibility,andemotiontodeliveranengagingandlastingcommunication.
Services
Visual identity
Art direction
Graphic design
Wayfinding and signage systems
Visual identity
Art direction
Graphic design
Wayfinding and signage systems
Visual identity
Art direction
Graphic design
Wayfinding and signage systems
