Le futur s'entracine ici
Client
LaDéfense
Sector
PublicSector&Institutions
Year
2025
Mission
In2025,wedesignedamulti-channelurbancampaignforParisLaDéfensecenteredonitsfuturepark.Aimedatusersandlocalresidents,itturnedtheconstructionsiteintoatoolfordialogueandengagement.Thekeyvisual,aplant-inspiredgradientfromearthtosky,expressedtheproject’secologicalandpoeticambition,supportedbytheunifyingtagline“Thefuturetakesroothere.”Thecampaignwasdeployedacrossthesitebase,accessiblehoardings,andvariousprintanddigitalformats,incorporatingQRcodesandlayeredinformation.Ouraddedvalue:asensitiveandclearartdirectioncombiningreadability,accessibility,andemotiontodeliveranengagingandlastingcommunication.
