La défense
Client
Ladéfense
Mission
In2025,wedevelopedaneventcampaignforParisLaDéfenseaimedatrefreshingthedistrict’simageforValentine’sDay.Designedforresidents,workers,andvisitors,theconceptisbuiltaroundathree-partnarrative(encounter,ascent,andflight)capturingemotionsandsharedmoments.Theartdirection,featuringvibrantfuchsiapinkandyellowtones,deliberatelycontrastswiththearea’smineralenvironmenttocreatestrongvisualimpact.Deployedacrossurbandisplays,DOOH,digitalformats,andprintmaterials,thecampaigndeliversacohesiveandimmersiveexperience.Thetagline“Acrush,amoment,liveitatParisLaDéfense”reinforcesthisengagingandemotionallydrivenvisualstorytelling.
