GIP-MDS
Client
GIP-MDS
Sector
PublicSector&Institutions
Year
2026
Mission
AspartofthisconsultationforGIP-MDS,wedesignedacampaigncenteredaroundastrongillustratedvisualstyle,embodiedbyadominantblueillustration.Thisgraphicapproachmodernizestheinstitution’simagewhilemakingacomplexsubject,thesocialdata,moreaccessible.Theillustrationfeaturescharactersandinteractions,visuallyconveyingtheconceptsofcollaboration,connection,andpublicservice.Theuseofbold,contrastingblocksofcolorensuresimmediatereadabilityinpublicspaceswhilecapturingattention.Thedesignisintendedformulti-platformdeployment,fromprinttodigital,withaclearhierarchyofinformation.Twocomplementaryconcepts,onemorephotographicandtheothermoreemotional,enrichthecreativeconcept.
Services
Visual identity
Graphic design
Art direction
Illustration and infographics
Color and typography
Campaign visuals
Visual identity
Graphic design
Art direction
Illustration and infographics
Color and typography
Campaign visuals
Visual identity
Graphic design
Art direction
Illustration and infographics
Color and typography
Campaign visuals
