Logement

digne

FortheEurométropoleofStrasbourg,wedesignedacampaigntoraiseawarenessaboutsubstandardhousingandguidepropertyownerstowardavailablesupportschemes.Theconceptcombinestwocomplementaryapproaches. ThefirstisbuiltaroundtheJengametaphor:justlikeatowerbecomesunstablewhenablockismissing,ahomeweakenswhenissuessuchasdampness,insulation,orsafetyareleftunresolved.Thissimpleanduniversalimagemakesdeteriorationimmediatelyunderstandable. Theseconddrawsonastronglocalsymbol:atraditionalAlsatiancupdecoratedwithstorks.Crackedandfragile,itrepresentsadegradedhomeandhighlightstheimpactofpoorhousingoneverydaylife,creatingamoreemotionalandlocallyrootedconnection. Rolledoutacrossoutdoor,print,anddigitalformats,thecampaignemphasizesclarityandpedagogy.Taglinessuchas“Decenthousing,adecentlife”and“Makethishomefittolivein,”combinedwithintegratedQRcodes,directaudiencestorelevantresourcesandencourageaction.