Coach Challenge
Client
GusAdler&Filles
Sector
Sports&Leisure
Year
2018
Mission
CoachChallengeisanewconceptintennistournamentswhich,forthefirsttime,enablesamateurplayerstobecoachedinrealtimebytheircoach.Eachelementofthegraphicidentityreferstothefundamentalsoftennis:thechromaticrangeevolveswiththeseasonsandthedifferentplayingsurfaces,thebounceoftheballisevokedattheheartofthelogo'stypography,whiletheancillarysymbolsrefertotheverynatureoftheevent-thetournamentcup,thewinningcoach'scrown,theplayer'sracket.Thegraphicidentityreflectsameticulousattentiontoproportion:thecurvesoftheballfitintoallthevolumesofthetypographyandiconography.
Services
Graphic design
Visual identity
Logo design
Illustration and infographics
Graphic design
Visual identity
Logo design
Illustration and infographics
Graphic design
Visual identity
Logo design
Illustration and infographics
CoachChallenge
VISUAL IDENTITY
Eachelementofthegraphicidentityreferstothefundamentalsoftennis.
