Bourgogne Tribal Show 2021
Client
BourgogneTribalShow
Sector
Entertainment&Events
Year
2021
Mission
TheBourgogneTribalShowisaninternationaltribalartfairwiththedistinctivefeatureofbeingheldinthecountryside.In2017,wereworkedtheirgraphiccharter,tryingtopreserveitsidentity-notablytheimageofacowwithwhichthepublicassociatedthefair-whileenablingittoadapttoallmedia.Thecentralelementisan"o"orazerowithaverticalbarthroughit,withorwithouthorns,bothsnoutandhoofprint.
Services
BTS2022
VISUAL IDENTITY
Wemanagedtheentireeventproject:definitionofthepositioning,creationofthevisualidentity,scriptingofeditions,productionlogisticsandimplementationinthefield.Thisdualcommitment–creativeandoperational–allowedustoorchestratetheevolutionofthefairasatruevisualandspatialnarrative,renewedeveryyear
BTS2021
WEB
Thisprojectdemonstratesourabilitytothinkofaneventasawhole,fromitsstrategicconceptiontoitsconcreteincarnation.
BTS2021
PRINT
Fromthefirstedition,wedefinedasingulargraphicline,playingwiththecodesoftheruralworldandtheimaginariesoftribalart.The«cow’smuzzle»,whichhasbecomeanemblemofthefair,wasborninourstudio:aformthatisbothiconicandflexible,designedtoadapttoallmedia,fromthepostertothesignage,fromthecataloguetothesouvenirobject.
BTS2021
OTHER
Wealsotookcareofmediaproduction,printfollow-up,managementofretroplanning,designofthevisitorexperienceonsite(signage,tracking,itemstotakeaway),andmulti-channeldeploymentofcommunication.Thewholewasconceivedasacoherentecosystem,whereeveryelement–visual,editorialandspatial–helpstostrengthenthelinkbetweenterritory,organisers,audiencesandpartners.
