Bourgogne
Tribal
Show
2019

Client

TribalShow

Sector

Arts&Culture

Year

2019

Mission

In2019,MPAreneweditscollaborationwiththeBourgoneTribalShow(BTS).Withthefair'svisualidentitynowwellestablishedinthemindsofcollectors,dealersandvisitorsalike,MPAwasabletoexploreoffbeatgraphicavenuesinanenvironmentwheretheclassiccodesoftribalartarenonethelesswell-established.Forthis2019edition,wetookourinspirationfromtheItalianMemphisdesignandarchitecturemovement.This80smovementischaracterizedbypopcolorsandgeometricshapes.Thisatypicalstyle,fullofpositivevibesandenergy,enabledustobringatouchofmadnesstotheworldoftribalart,andshakeupthediktatsalittle.So,foreachsection,wecomposedpowerfulmotifstohighlighttheworksbutalsothefair'sparticipants.Conceivedanddesignedasaveritableobjectcombiningavarietyofvisualandsensorysensations,theBTScatalogtakestheformofasquarebox,containingboththefacsimileandaCD,retracingthehistoryofthefairsince2016.