Animation Justement
Mission
Aftermeetingoneofthefounders,MPAbegancollaboratingwiththemonvariousprojects.Thefirstoftheseissignificantandemblematic,asitconcernstheveryessenceofthecompany:theanimationofitsvaluesandobjectives.Forthismission,MPAcreatedanddevelopedananimationbasedonatextwrittenbyPascalGrégoire.Startingwiththekeywords,wedevelopedideasandlookedfordifferentwaysofrepresentingthem.Wethendeployedtheartisticdirectionaroundthegraphicidentityandtheanimationofathread,buildingastory,apoem,toevokethewordsbutalsothecompany'ssignature:asimpleline,clearideas.Thisfirstprojectwasbeforethere-brandingwemadein2023.
Services
Motion design
Graphic design
Social media kits
Motion design
Graphic design
Social media kits
Motion design
Graphic design
Social media kits
