Bourgogne Tribal Show 2018

For its 3rd edition, the Bourgogne Tribal Show brought together tribal art and rural countryside in one surprising location. We redesigned its visual identity, balancing tradition with graphic radicalism.

From May 31 to June 3, 2018, the village of Besanceuil once again hosted the Bourgogne Tribal Show, the only tribal art fair held outdoors, in the heart of the countryside. For this third edition, around twenty French and international galleries presented artworks from Africa, Oceania, Asia, Pre-Columbian America, and contemporary art.

© Galerie Loiseau & Zajega Arts

At MadamePolare, we crafted a renewed visual identity for the event, continuing the work started in 2017. Our goal: to preserve the project’s graphic DNA while adapting it to new formats and a wider audience.

The central pictogram – a "o" crossed by vertical lines resembling a hoofprint – evokes both the museum world and animal traces. It’s part of a flexible graphic system with adaptable signs and typographic tools that allowed us to deploy the identity across all media, from posters to labels.

For the catalogue, we drew inspiration from 1930s German ethnographic journals. We reworked the object photographs as detachable postcards, echoing the highly graphic and editorial visual treatment.

It was a project grounded in place and purpose – bridging the rural specificity of the venue, the richness of the works exhibited, and our desire to shape a visual grammar that is recognizable, contemporary, and open to the world.